Tankerwala

Tankerwala is a mobile app to solve the shortfall of water supply infrastructure in metro cities. It enables a user to book a water tanker on demand similar to uber for cabs.
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Type: Pay Per Click Search Engine Optimization Social Media Ads UI/UX Web Development
Industry: Startups

Objective

Create a digital brand identity to drive 360 digital growth and get Hyperlocal APP downloads, To establish social media presence to dominate the paid and organic search results.

Website

We analyzed the target audience and their buying intent, strategized digital marketing efforts to get quality App downloads and drive brand awareness. We designed the tankerwala’s website to showcase the unique selling points, features and testimonials of our client. We developed separate landing pages for google and App download campaigns coupled with advanced analytics set up to measure growth KPIs.
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Execution

We analysed target audience and their buying intent, stratgiesed digital marketing efforts to get quality App downloads and drive brand awareness.
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Google

Leveraged google search and call campaigns to capitalize on direct enquiries driving instant leads.

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APP install campaigns

Ran upto 25 campaigns which were optimized based on placement and CTR to drive lowest CPI.

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Social Media Strategy and Management

Content stratgey, post calendar, hashtag research and inbox automation for official social media handle.

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Google Ranking (SEO)

Sustainable SEO strategy coupled with organic PR and quality backlinks to beat industry giants like Indiamart & Justdial.

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Hyperlocal Fb AD campaigns

Regularly A/B tested languages, Ad content voice and offers to assist newly deployed projects.

Result

0 +
APP users
0 M
People reached digitally
0 cr+
Company valuation
0 %
Growth in search traffic
0 rd
Organic rank on google

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